Facebook Marketing & Instagram Marketing

Facebook Marketing & Instagram Marketing

In India more than 54% of people using social media (Facebook and Instagram)

To reach and create brand awareness, social media platforms are the right choice for many businesses, with very fewer budgets we can reach potential audiences on Facebook and Instagram.

The ad platform for Facebook Marketing and Instagram Marketing is the same. We can run ads on both platforms from one ad manager, which is available on the Facebook dashboard, under the placements section of the campaign settings we can choose the platforms.

Most of the ad platforms commonly contain 3 things those are campaigns, ad groups or ad sets, and ads

Below are the most useful options in Facebook and Instagram marketing

  1. Objectives
  2. Budget Optimization
  3. Audience targeting
  4. Placements
  5. Ad types
  1. Objectives of Facebook Marketing

In Facebook marketing, we have different types of objectives, those are

  • Brand awareness
  • Local awareness
  • Reach
  • Website Traffic
  • Lead generation
  • Conversions
  • Messages
  • Engagements
  • App Installs
  • Video Views
  • Store visits
  • Product catalogue sales

Objectives of the campaign depend on the goal of the campaign or ad. To get more leads, choosing a Lead generation objective is the right choice. as a Digital Marketing Agency, will choose the best objective based on the business and budget

facebook marketing objectives 2021

2. Budget Optimization of Facebook Marketing

Facebook ads have two types of budget optimizations

  • Campaign level budget optimization.
  • Ad set level budget optimization.

If we used campaign-level budget optimization, given budget will be automatically used for existing ad sets, we can’t set ad set level budget segregation. To segregate budget in ad set level, we need to use ad set level budget optimization. If we turn off campaign-level budget optimization it automatically activates the ad set level budget optimization.

3. Audience targeting in Facebook ads

The Facebook audience will be predefined, we don’t have options like google ads but the given audience options are pretty great and work very well for any kind of business or service.

The Facebook audience is completely based on interest, demographics, job title, industry, etc.

The Audience types in Facebook Marketing

  • Custom Audience
  • Saved Audience
  • Lookalike audience

Custom Audience

A custom audience is targeting already existed audience in the customer list, website visitors, post or page engaged audience, etc…

Saved Audience

The saved audience lets you choose the audience from the Facebook predefined audiences, such as interest, behavior, job title, income levels, industry, etc…

Lookalike Audience

A lookalike audience is a similar audience to existing audiences of your customer list, website visitors, page visitor, etc…

4. Facebook Placements

Facebook is giving multiple ad publishing platforms for their advertisers, those are Facebook, Instagram, Messenger, Audience Network.

facebook marketing placements 2021

5. Ad Types

Facebook has different types of ad libraries, the most used ad formats are carousal and image.

The ad formats are Single Image, Video, Carousel, Catalogue, and Augmented reality ads (AR ads)

Single image ad: Single image ad contains primary text, headline, description, and one image, recommend image size is 1080×1080.

Video ads: It requires landscape video, primary text, headline, and descriptions, the best length of the video is 10 to 15 sec.

Carousel ads: It requires Multiple squared sized images, one primary text, headlines, and descriptions for each image (headline and descriptions are optional for all the types of ads)

Catalogue ads: Catalogue ads are dynamic ads or shopping ads. Images and headlines will automatically generate from the website or catalogue, It works as a carousel ad.

Augmented Reality Ads (AR Ads): AR ads are interactive ads, which create and increase the engagements of the ads and increase brand awareness. These are live interactive ads.

facebook marketing ad formats 2021

Conclusion: Facebook ads are best suitable for brand awareness and lead generation. Choosing the right audience is very crucial in Facebook marketing. Don’t try to manipulate Facebook policies.

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