Youtube or Video Marketing
Youtube or Video marketing is a Marketing network in Google ads platform. it helps us visualize the brand or services and it creates brand awareness, generates the sales or leads, it reaches to more people.
In india 265 million active users are using youtube every month and 2.3 billion active users are using youtube world wide per month. 43% of all global internet users are using youtube every month.
Youtube is a right platform to target more users on internet and it can visualize the content and reach more people. In Video marketing we have different types bidding strategies, video ad types and audience targeting.
In this article, we will cover the following video marketing options and uses.
Bidding Strategies
Youtube bidding strategies are different than any other bidding strategies. here, as per the bidding strategies the video format will be depend. we can’t use single bidding strategy for all the video format ads.
Bidding strategies are:
- Maximum CPV (Maximum Cost per View)
- Target CPM (Target cost per thousand impressions)
- Viewable CPM (Viewable cost per thousand impressions)
- Target CPA (Target cost per acquisition)
- Maximize Conversions
Youtube Video Ad Types
As per the bidding strategy, we can choose the video ad type or vise versa..
Below are the Youtube video ad types:
- Non-Skippable in-stream ad
- Skippable in-stream ad
- Bumper ad
- Video discovery ad
- Video ad sequence
- Shopping
Audience targeting
Youtube audience targeting and display targeting options are almost the same. both have in-market audience, affinity audience, custom audiences, remarketing or similar audience and etc.. for more details please visit display audience targeting options
Location targeting options
In google ads, the location targeting is same for all the types of ad network such as Search Marketing, Display Marketing, Video Marketing, Discovery Marketing, and Shopping.
Please visit the Display marketing location targeting options to know more about location targeting options.
Conclusion:
Choosing a bid strategy and Video ad type depends on the goal of the client, Digital Marketing Agency will choose the best bid strategy and campaign goal to reach a potential audience with the right ad type.